Accountant vs. Controller We recently addressed how to know if you need a bookkeeper or an accountant, but to quickly recap the differences between a bookkeeper and an accountant, it all boils [...]

Understanding Sales Performance In part three of our series on company metrics (find part 1 & part 2 here), we’re talking about sales metrics, namely the core elements of your standard, run [...]

Let’s Talk Chief Financial Officers The role of a Chief Financial Officer can be ambiguous, especially since CFO’s have long been overshadowed in the limelight by the CEO’s of the world. Exhibit [...]

The Thing About Cash Versus Accrual Accounting We can’t address how accrued expenses fit into the bigger picture of your business, without an explanation of cash versus accrual accounting [...]

The Changing Tax Landscape Keeping a close eye on the tax implications incurred by your business is an integral piece of sound financial management. But when the new normal for business owners is [...]

Why is Financial Modeling Important to Startups? Starting up a business is EXCITING! If you’ve ever started a business, or plan to do so, pat yourself on the back because you’ve got gumption. [...]

What is Financial Liquidity? In part two of our series on company metrics, we’re talking about liquidity (find part one here). 1818 brought the first use of the term liquidity, in the financial [...]

Instilling a Penchant for Metrics Among Your Team In a recent article we touched on metrics 101, so you already know metrics are a huge part of Simple Startup’s daily focus (as it should be [...]

The Difference Between Bookkeepers and Accountants Helping you do right by your business is important to us, which is why we feel strongly about clarifying the differences between bookkeepers and [...]

Know Your Numbers, Know Your Business Entrepreneurs are an ambitious subset of our population. They’re able to take crazy-awesome, world changing ideas and turn them into feasible business [...]