Simple Startup Blog

See the financial issues being discussed in our most recent blog posts.

For growth businesses, the board of directors isn’t just a group you’re required to report to every quarter. These professionals often act as a sounding board you can bounce ideas off and a trusted advisor you can turn to for guidance in making strategic decisions that drive your business forward. That’s especially true if…
The past few years have challenged businesses on every front and in particular, consumer packaged goods (CPG) companies. Company leaders have faced challenges like changing consumer habits, supply chain issues, and increased operating expenses. These shifts are requiring CPG companies to rethink operating models, enhance commercial capabilities, and find new opportunities for growth. To…
Every business today is challenged to meet unprecedented customer demand at a time when supply chains are constrained like never before. It takes a strategic approach to ensure your goods reach consumers quickly and efficiently. And with a McKinsey & Company report noting that execution is now the strongest driver of profitable growth for…
If you’re an early stage or young consumer product goods (CPG) company, you’ll know that there’s a certain stage you’ll reach in your growth journey where you’ll probably be looking to scale up your production to maximize on sales and profits. We’ve already talked about how hiring a CPG broker can help in pursuing…
What is a Distributor? Most consumer goods (CPG) brands and companies will start off using self-distribution because it’s the most cost effective option at the time. But as your business grows and your inventory expands, self-distribution is no longer a viable option. And that’s when you’ll likely start looking for a distributor. Distribution is…
Becoming a High Growth CPG Brand So you’ve started a consumer packaged goods (CPG) brand and you’ve had some initial success with your product, but you want more. You want to figure out how to reach that high growth success and become THE product everyone is buying and talking about. But how do you…