How to Use Financial Data Analytics to Grow Your Technology Company

Tablet and papers displaying graphs and charts

If you run a technology products company, you and your management team likely find yourselves making constant decisions. Some are strategic: Should we expand into a new geographic market that offers good growth potential? Others are operationally focused: Should we consider switching distributors or other partners to reduce expenses, and how will that impact our gross margin?

Your ability to make the most informed strategic and operational decisions is key to setting a foundation for success, capitalizing on growth opportunities, and operating a thriving, profitable, market-leading technology business. More and more, effective decision-making demands accurate, robust data.

The problem isn’t finding data, as there is no shortage of data sources today. The challenge is identifying the most relevant data and turning it into insights that guide effective decision-making. Using data-driven insights at the level of a technology CFO (chief financial officer) to inform strategic and operational decisions can prove a game-changer for high-tech product companies.

Technology products companies of all sizes, types, and stages of maturity are discovering there are strong, measurable benefits to turning data into CFO-level insights. Better financial data analytics can help your technology business grow and thrive by enabling you to:

  • Decide how and where to invest in the building blocks that are essential to growing a technology company—including R&D, staffing, supplier networks, brand development, hardware and software, and marketing
  • Operate with more agility and nimbleness, which is especially critical at times of rapid change and volatility
  • Quantify the impact of potential risks and take measures to reduce them
  • Gain a better understanding of the business segments you currently serve and those you’ve set your sights set on
  • Obtain visibility into customer trends and behaviors that may signal a need for change, whether directionally or operationally
  • Develop new technology product offerings that reflect current market insights
  • Customize and personalize product offerings and user experiences
  • Identify funding sources (such as venture capital or private equity) that enable you to accelerate growth and capitalize on new opportunities
  • Make the most effective market entry decisions based on meaningful data about market demand
  • Obtain insights into customer behavior, learning more about what drives how your customers act, make choices, or interact with your company
  • Gain clarity on customer needs, challenges, and pain points that your technology products can address

Download our guide, “Your Tech Company Needs to Make Informed Decisions—and CFO-Level Data Insights Can Help” to learn how fractional CFOs can provide the insights you need to understand your tech company’s data and how to use it to grow.

About Lorne Noble

Lorne loves finance so you don’t have to (seriously, he plays with Excel sheets on vacation)! He spent 12 years in corporate London as an investment analyst then made the jump to Boulder, Colorado to act as finance mentor to high impact companies at The Unreasonable Institute, Girl Effect Accelerator and Singularity University. He has an MBA from IE business school in Madrid, Spain.

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