I’d go as far as to say that ‘brand’ is the most misunderstood part of any business.  It’s not the logo.  It’s not the font.  It’s not the color scheme or the web design.  They contribute to it, [...]

Some years ago I arrived in the States from the UK. This meant exchanging a culture that values under-statement and shies from confrontation for one where people are a little freer to say exactly [...]

What is a distributor? Most consumer goods (CPG) brands and companies will start off using self-distribution because it’s the most cost effective option at the time. But as your business grows [...]

Becoming a High Growth CPG Brand So you’ve started a consumer goods (CPG) brand and you’ve had some initial success with your product, but you want more. You want to figure out how to reach that [...]

Recently, Lorne Noble, Simple Startup’s founder spoke with Galvanize coworking about how startups can set themselves up for success with their financial strategy. You can read a sneak peek [...]