We created Simple Startup to help you simplify finances, truly understand the story your data is telling you, and make smart, informed business decisions.

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Keeping you informed on financial news, tools, tips, and stories that share ideas and solutions to help drive more success for your business.



See the financial issues being discussed in our most recent blog posts. Search by content type, topic or service or search for a particular keyword.

Tools & Guides

Gain the financial insights you need to make the right decisions to achieve your business goals. We’ve developed some simple tools to help you remain productive and plan for success.

Success Stories

We’re a team of CFOs and CPAs passionate about amplifying your success, because scaling your company is our goal too. Read case studies about how we’ve helped our clients achieve their goals.

We love working with amazing businesses and awesome people and are truly flattered when they also love working with us. Look at how our clients have described working with us.

Anything and everything you ever wanted to know about accounting, finance, and taxes all in one convenient place.

Our Academy

Discover affordable, approachable, online learning courses designed for entrepreneurs wanting to grow their business—plus learn a thing or two about the accounting and finance side of things!