Simple Startup Blog

See the financial issues being discussed in our most recent blog posts.

If you run a technology products company, you and your management team likely find yourselves making constant decisions. Some are strategic: Should we expand into a new geographic market that offers good growth potential? Others are operationally focused: Should we consider switching distributors or other partners to reduce expenses, and how will that impact…
A variety of financial ratios can help business owners make sense out of financial data, like profit, sales, and assets, that can be difficult to analyze without context. Ratios don’t give you answers to questions, like how well you are performing and what you need to do to improve. Instead, financial ratios help you…
Ratios to the Rescue Previously, as part of our company metric series, we explored liquidity ratios. This week we’re diving into profitability and profitability ratios.  Calculating your company’s profitability ratios can be a great way for a business owner to measure efficiency, success, and performance in the two key areas of margins and returns….
Running on Data In the last two articles of our company metrics series, we got down to the nitty-gritty on tracking sales metrics, including the elements of a standard sales pipeline and the true value of a customer. In this article, we’re pivoting our focus to operations, and more specifically we’re going to take…
A Follow Up to Our Sales Pipeline Discussion In the latest installment of our company metrics series, we’re sharing a follow up to our sales pipeline metrics discussion and going deep on determining the lifetime value of a customer (LTV), the cost to acquire a customer (CAC), and ultimately generating a clearer picture of…
Understanding Sales Performance In part three of our series on company metrics (find part 1 & part 2 here), we’re talking about sales metrics, namely the core elements of your standard, run of the mill sales pipeline, which you should be monitoring.  Sales metrics refer to sales data a business monitors to understand their…
What is Financial Liquidity? In part two of our series on company metrics, we’re talking about liquidity (find part one here). 1818 brought the first use of the term liquidity, in the financial sense of the word, to the business world, meaning capable of being converted into cash. This terminology likely came from the…
Know Your Numbers, Know Your Business Entrepreneurs are an ambitious subset of our population. They’re able to take crazy-awesome, world changing ideas and turn them into feasible business models. Which is so cool! But vision and drive can only go so far – this is where KPIs can save the day. KPIs are like…