Simple Startup Blog

See the financial issues being discussed in our most recent blog posts.

Finance, Metrics

How to Use Financial Data Analytics to Grow Your Technology Company

Lorne Noble
July 20, 2022

If you run a technology products company, you and your management team likely find yourselves making constant decisions. Some are strategic: Should we expand into a new geographic market that offers good growth potential? Others are operationally focused: Should we consider switching distributors or other partners to reduce expenses, and how will that impact…

Finance, Metrics

Why Should You Care About Asset Management Ratios?

Lorne Noble
January 6, 2022

A variety of financial ratios can help business owners make sense out of financial data, like profit, sales, and assets, that can be difficult to analyze without context. Ratios don’t give you answers to questions, like how well you are performing and what you need to do to improve. Instead, financial ratios help you…

Finance, Metrics

What Can Profitability Ratios Say About Your Business?

Lorne Noble
March 24, 2021

Ratios to the Rescue Previously, as part of our company metric series, we explored liquidity ratios. This week we’re diving into profitability and profitability ratios. Calculating your company’s profitability ratios can be a great way for a business owner to measure efficiency, success, and performance in the two key areas of margins and returns….

Finance, Metrics

Metrics for Operational Excellence

Lorne Noble
October 14, 2020

Running on Data In the last two articles of our company metrics series, we got down to the nitty-gritty on tracking sales metrics, including the elements of a standard sales pipeline and the true value of a customer. In this article, we’re pivoting our focus to operations, and more specifically we’re going to take…

Finance, Metrics

Is Your Sales Spend Worth Its Weight in ROI?

Lorne Noble
September 3, 2020

A Follow Up to Our Sales Pipeline Discussion In the latest installment of our company metrics series, we’re sharing a follow up to our sales pipeline metrics discussion and going deep on determining the lifetime value of a customer (LTV), the cost to acquire a customer (CAC), and ultimately generating a clearer picture of…

Finance, Metrics

Monitoring the Core Elements of a Standard Sales Pipeline

Lorne Noble
July 27, 2020

Understanding Sales Performance In part three of our series on company metrics (find part 1 & part 2 here), we’re talking about sales metrics, namely the core elements of your standard, run of the mill sales pipeline, which you should be monitoring. Sales metrics refer to sales data a business monitors to understand their…

Finance, Metrics

Financial Liquidity is King

Lorne Noble
June 22, 2020

What is Financial Liquidity? In part two of our series on company metrics, we’re talking about liquidity (find part one here). 1818 brought the first use of the term liquidity, in the financial sense of the word, to the business world, meaning capable of being converted into cash. This terminology likely came from the…

Accounting, Finance, Metrics

How to Develop a Company Culture Centered on Metric-Based Decisions

Lorne Noble
June 10, 2020

Instilling a Penchant for Metrics Among Your Team In a recent article we touched on metrics 101, so you already know metrics are a huge part of Simple Startup’s daily focus (as it should be – we’re an accounting firm)! But the question for many founders who care deeply about their businesses is, “How…

Finance, Metrics

Intro to Metrics & 4 KPI Rules to Live By

Lorne Noble
May 28, 2020

Know Your Numbers, Know Your Business Entrepreneurs are an ambitious subset of our population. They’re able to take crazy-awesome, world changing ideas and turn them into feasible business models. Which is so cool! But vision and drive can only go so far – this is where KPIs can save the day. KPIs are like…