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Keeping you informed on financial news, tools, tips, and stories that share ideas and solutions to help drive more success for your business.

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Blog Post

The Real Cost of Hiring an In-House CFO

As a growing financial firm, we’re very in tune with the process of hiring CFOs. We know it can be hard to find new employees, especially great ones! Finance and accounting professionals are some of the most in-demand people and, when they’re familiar with tax law, forget about it. But aside from the challenge of […]

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Tools & Guides

Calculating the Value and Cost-Benefit of a Fractional CFO

As your business grows, your staffing needs inevitably evolve. That’s especially true when it comes to your finance team. At some point, you’ll need to go beyond basic day-to-day bookkeeping and gain the data-driven financial insights that are vital to running an effective operation and positioning your business to scale and thrive. Yet, most small-to-mid-sized […]

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Blog Post

7 Strategies for Managing Your Cash Flow Proactively in Times of Fiscal Uncertainty

It’s a volatile, uncertain time for business owners. High inflation, rising interest rates, the threat of recession, supply chain constraints, and geopolitical risks all make for an ambiguous, ever-changing environment in which to run a business. Looking ahead, it’s unclear how much consumer or business spending might contract or how much the cost of goods […]

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Blog Post

10 Ways to Elevate Your Business with Sophisticated Accounting Management

Successful businesses recognize that accounting is more than crunching numbers and generating financial statements. Sophisticated accounting management enables small and midsize businesses (SMBs) to elevate their profile, revenue, and operations, driving the business forward and accelerating growth. But what does sophisticated accounting management involve and how can it take your business to the next level? […]

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Blog Post

Our Brand May Be New, But Our Commitment to the Tax Services You Need to Thrive Remains the Same

As our principal and co-founder Lorne Noble recently shared, Simple Startup has launched a new brand and website to reflect how we partner with and deliver value for growth-minded businesses like yours. It’s always been our mission to help businesses simplify finances, understand the story behind your data, and make the most informed strategic and […]

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Blog Post

A New Brand, a New Website, and a Renewed Focus on Fractional CFO Services That Accelerate Your Goals

Simple Startup was founded to help growth-minded businesses like yours simplify finances, understand the story your data is telling you, and make smart, informed decisions. We deliver on that commitment every day through the work we do for small and midsize businesses (SMBs) across many industries—from consumer packaged goods (CPG), like food and beverage, beauty, […]

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Blog Post

How to Prepare for Your Next Board Meeting Like a CFO (Even if You Don’t Have One In-House)

For growth businesses, the board of directors isn’t just a group you’re required to report to every quarter. These professionals often act as a sounding board you can bounce ideas off and a trusted advisor you can turn to for guidance in making strategic decisions that drive your business forward. That’s especially true if your […]

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Blog Post

5 Proven Ways a Fractional CFO Can Fast-Track Your Profitability

Accelerating profitability is a goal that most early-stage companies and even more mature companies strive for. But determining how to best achieve that goal isn’t always straightforward. There are various strategies you can use to improve your profitability and a variety of levers you can pull—some on the revenue side, some on the expense side. […]

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Blog Post

How to Use Financial Data Analytics to Grow Your Technology Company

If you run a technology products company, you and your management team likely find yourselves making constant decisions. Some are strategic: Should we expand into a new geographic market that offers good growth potential? Others are operationally focused: Should we consider switching distributors or other partners to reduce expenses, and how will that impact our […]

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