Simple Startup Blog

See the financial issues being discussed in our most recent blog posts.

Finance, Startups

How to Use Your Funding Effectively

Lorne Noble
July 22, 2021

As a startup, securing that much needed funding is a huge deal and deserves to be celebrated! But after you’ve taken a moment to celebrate this victory, it’s time to get down to business. It’s one thing to secure funding, but it’s a whole other ballpark ensuring that you’re using this funding in the…

Finance

How to Manage Your Capitalization Table

Lorne Noble
July 16, 2021

Many startups seek equity funding during their high growth journey, and while achieving successful funding is incredibly exciting, it also comes with a few management considerations to keep in mind. And this is namely capitalization table management. Using a capitalization table will help you keep a close eye on your ownership dilution, and understand…

Finance

Need a Cash Injection? Consider AR Financing

Lorne Noble
April 21, 2021

Alternative Financing Options In an ideal world, it would be super simple for every business to seek and receive financing whenever they’re in need of funds! But the financing landscape is a little more complex than that and often financing is based on industry, business history, credit scores, access to collateral, and a number…

Finance, Metrics

What Can Profitability Ratios Say About Your Business?

Lorne Noble
March 24, 2021

Ratios to the Rescue Previously, as part of our company metric series, we explored liquidity ratios. This week we’re diving into profitability and profitability ratios. Calculating your company’s profitability ratios can be a great way for a business owner to measure efficiency, success, and performance in the two key areas of margins and returns….

Finance

3 Easy Actions to Simplify Your Revenue Growth

Lorne Noble
February 16, 2021

Keep it Simple Business owners have a tendency to quickly get caught up in the minutiae of running their business leading them to overcomplicate things like their strategy for business growth. We include ourselves in this group of business owners who have lost sight of the bigger picture at one point or another –…

Finance

Accurate Financial Forecasting: A Case for the 3-Statement Financial Model

Lorne Noble
February 1, 2021

Cash-Based Financial Models Your profit and loss statement (P&L or your income statement) can only show one view of your company’s financial picture. And this is often the view many people tend to use when forecasting their cash flow. However, it is dangerous to only consider this one view for sophisticated financial forecasting! If…

Finance

Behind the Scenes of Business Valuation Methods

Lorne Noble
December 10, 2020

Business Valuation As a business owner, it’s important to understand the value of your business for a number of reasons. These reasons may include identifying ways to improve the value of your business, when you’re preparing to pitch to investors, addressing stakeholders like your board, if you are thinking about selling your business, and…

Finance

How Do You Choose Between Debt and Equity Financing?

Lorne Noble
November 18, 2020

Founding a Business There comes a day in every founder’s life when they have to consider their financing options. To raise capital for business needs, companies primarily have two types of financing options, equity financing, and debt financing. Most companies, when all is said and done, will end up using a combination of the…

Finance, Metrics

Metrics for Operational Excellence

Lorne Noble
October 14, 2020

Running on Data In the last two articles of our company metrics series, we got down to the nitty-gritty on tracking sales metrics, including the elements of a standard sales pipeline and the true value of a customer. In this article, we’re pivoting our focus to operations, and more specifically we’re going to take…

Finance, Metrics

Is Your Sales Spend Worth Its Weight in ROI?

Lorne Noble
September 3, 2020

A Follow Up to Our Sales Pipeline Discussion In the latest installment of our company metrics series, we’re sharing a follow up to our sales pipeline metrics discussion and going deep on determining the lifetime value of a customer (LTV), the cost to acquire a customer (CAC), and ultimately generating a clearer picture of…