Simple Startup Blog

See the financial issues being discussed in our most recent blog posts.

The venture capital (VC) landscape has been on fire, with over 13,000 deals done in 2021 alone for a record investment of nearly $330 billion. One of the many factors that fueled this explosion in VC capital is the historically low interest rates we’ve seen over the last decade. Now, that favorable interest rate…
What is a Financial Runaway? In the startup world, the concept of your financial runway is used to assess the number of months until new capital needs to be raised (or you need to find more cash) so your business can survive and keep on growing. It’s all about making sure that you know…
As a startup, securing that much needed funding is a huge deal and deserves to be celebrated! But after you’ve taken a moment to celebrate this victory, it’s time to get down to business. It’s one thing to secure funding, but it’s a whole other ballpark ensuring that you’re using this funding in the…
What is a Distributor? Most consumer goods (CPG) brands and companies will start off using self-distribution because it’s the most cost effective option at the time. But as your business grows and your inventory expands, self-distribution is no longer a viable option. And that’s when you’ll likely start looking for a distributor. Distribution is…
Becoming a High Growth CPG Brand So you’ve started a consumer packaged goods (CPG) brand and you’ve had some initial success with your product, but you want more. You want to figure out how to reach that high growth success and become THE product everyone is buying and talking about. But how do you…