CFO Archives | Simple Startup

Accounting, Finance, Taxes

A New Brand, a New Website, and a Renewed Focus on Fractional CFO Services That Accelerate Your Goals

Lorne Noble
September 28, 2022

Simple Startup was founded to help growth-minded businesses like yours simplify finances, understand the story your data is telling you, and make smart, informed decisions. We deliver on that commitment every day through the work we do for small and midsize businesses (SMBs) across many industries—from consumer packaged goods (CPG), like food and beverage,…

Finance

5 Proven Ways a Fractional CFO Can Fast-Track Your Profitability

Lorne Noble
August 25, 2022

Accelerating profitability is a goal that most early-stage companies and even more mature companies strive for. But determining how to best achieve that goal isn’t always straightforward. There are various strategies you can use to improve your profitability and a variety of levers you can pull—some on the revenue side, some on the expense…

Finance, Metrics

How to Use Financial Data Analytics to Grow Your Technology Company

Lorne Noble
July 20, 2022

If you run a technology products company, you and your management team likely find yourselves making constant decisions. Some are strategic: Should we expand into a new geographic market that offers good growth potential? Others are operationally focused: Should we consider switching distributors or other partners to reduce expenses, and how will that impact…

CPG Companies, Finance

5 Ways to Grow Your Consumer Packaged Goods (CPG) Company

Lorne Noble
June 7, 2022

The past few years have challenged businesses on every front and in particular, consumer packaged goods (CPG) companies. Company leaders have faced challenges like changing consumer habits, supply chain issues, and increased operating expenses. These shifts are requiring CPG companies to rethink operating models, enhance commercial capabilities, and find new opportunities for growth. To…

Finance

Does Your Business Need a Fractional CFO? You’ll Know If You’re Asking Yourself These 5 Questions

Lorne Noble
May 31, 2022

As your business evolves, so does your need for financial information and insights. Early on, it’s probably enough to have a competent, reliable bookkeeper for tasks like accounts receivables and payables. Once your business takes off, you’ll need experienced accounting professionals to handle an expanding array and volume of transactions and tasks. But at…

Accounting, Controller, Finance

Do You Need a Controller or a CFO?

Teri Scott, CPA
September 1, 2020

Controller Vs. Chief Financial Officer Just like a company’s financial strategies evolve at every stage of growth, its requirements for financial oversight and controls evolve as well. We’ve already touched on what you can expect from a bookkeeper vs. an accountant and an accountant vs. a controller, so today we’re looking at what you…

Finance

5 Ways a CFO Can Improve Your Financial Strategy

Lorne Noble
July 16, 2020

Let’s Talk Chief Financial Officers The role of a chief financial officer (CFO) can be ambiguous, especially since they have long been overshadowed in the limelight by the CEOs of the world. Exhibit A: What company comes to mind when I say the name Brian Olsavsky? Well, it’s the very same company if I…

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