Simple Startup Blog

See the financial issues being discussed in our most recent blog posts.

Simple Startup was founded to help growth-minded businesses like yours simplify finances, understand the story your data is telling you, and make smart, informed decisions. We deliver on that commitment every day through the work we do for small-and-mid-sized businesses (SMBs) across many industries—from consumer packaged goods (CPG), like food and beverage, beauty, and…
Accelerating profitability is a goal that most early-stage companies and even more mature companies strive for. But determining how to best achieve that goal isn’t always straightforward. There are various strategies you can use to improve your profitability and a variety of levers you can pull—some on the revenue side, some on the expense…
If you run a technology products company, you and your management team likely find yourselves making constant decisions. Some are strategic: Should we expand into a new geographic market that offers good growth potential? Others are operationally focused: Should we consider switching distributors or other partners to reduce expenses, and how will that impact…
The past few years have challenged businesses on every front and in particular, consumer packaged goods (CPG) companies. Company leaders have faced challenges like changing consumer habits, supply chain issues, and increased operating expenses. These shifts are requiring CPG companies to rethink operating models, enhance commercial capabilities, and find new opportunities for growth. To…
As your business evolves, so does your need for financial information and insights. Early on, it’s probably enough to have a competent, reliable bookkeeper for tasks like accounts receivables and payables. Once your business takes off, you’ll need experienced accounting professionals to handle an expanding array and volume of transactions and tasks. But at…
Controller Vs. Chief Financial Officer Just like a company’s financial strategies evolve at every stage of growth, its requirements for financial oversight and controls evolve as well. We’ve already touched on what you can expect from a bookkeeper vs. an accountant and an accountant vs. a controller, so today we’re looking at what you…
Let’s Talk Chief Financial Officers The role of a chief financial officer (CFO) can be ambiguous, especially since they have long been overshadowed in the limelight by the CEOs of the world. Exhibit A: What company comes to mind when I say the name Brian Olsavsky? Well, it’s the very same company if I…