Simple Startup Blog

See the financial issues being discussed in our most recent blog posts.

Business Valuation As a business owner, it’s important to understand the value of your business for a number of reasons. These reasons may include identifying ways to improve the value of your business, when you’re preparing to pitch to investors, addressing stakeholders like your board, if you are thinking about selling your business, and…
What is a Balance Sheet? This blog posts kicks off a new series on financial statements, namely the balance sheet, the income statement, and the cash flow statement. We will also dig further into the interrelationship between the three statements, but first let’s start with part one, balance sheets. A company’s balance sheet or…
Founding a Business There comes a day in every founder’s life when they have to consider their financing options. To raise capital for business needs, companies primarily have two types of financing options, equity financing, and debt financing. Most companies, when all is said and done, will end up using a combination of the…
Running on Data In the last two articles of our company metrics series, we got down to the nitty-gritty on tracking sales metrics, including the elements of a standard sales pipeline and the true value of a customer. In this article, we’re pivoting our focus to operations, and more specifically we’re going to take…
Diving Deep on Prepaid Expenses We’ve talked about it many times before, in our blogs on Understanding Accrued Expenses and Do You Need a Bookkeeper or an Accountant?, to name a few instances, and we’re going to talk about it again before we get to our main discussion of prepaid expenses. And that is…
A Follow Up to Our Sales Pipeline Discussion In the latest installment of our company metrics series, we’re sharing a follow up to our sales pipeline metrics discussion and going deep on determining the lifetime value of a customer (LTV), the cost to acquire a customer (CAC), and ultimately generating a clearer picture of…
Controller Vs. Chief Financial Officer Just like a company’s financial strategies evolve at every stage of growth, its requirements for financial oversight and controls evolve as well. We’ve already touched on what you can expect from a bookkeeper vs. an accountant and an accountant vs. a controller, so today we’re looking at what you…
Accountant vs. Controller We recently addressed how to know if you need a bookkeeper or an accountant, but to quickly recap the differences between the two, it all boils down to cash accounting vs. accrual accounting. To quote our blog: Where bookkeeping helps a business owner stay organized, accounting takes these transactional records a…
Understanding Sales Performance In part three of our series on company metrics (find part 1 & part 2 here), we’re talking about sales metrics, namely the core elements of your standard, run of the mill sales pipeline, which you should be monitoring.  Sales metrics refer to sales data a business monitors to understand their…
Let’s Talk Chief Financial Officers The role of a chief financial officer (CFO) can be ambiguous, especially since they have long been overshadowed in the limelight by the CEOs of the world. Exhibit A: What company comes to mind when I say the name Brian Olsavsky? Well, it’s the very same company if I…