Simple Startup Blog

See the financial issues being discussed in our most recent blog posts.

Accounting, Controller, Finance

Do You Need a Controller or a CFO?

Teri Scott, CPA
September 1, 2020

Controller Vs. Chief Financial Officer Just like a company’s financial strategies evolve at every stage of growth, its requirements for financial oversight and controls evolve as well. We’ve already touched on what you can expect from a bookkeeper vs. an accountant and an accountant vs. a controller, so today we’re looking at what you…

Finance, Metrics

Monitoring the Core Elements of a Standard Sales Pipeline

Lorne Noble
July 27, 2020

Understanding Sales Performance In part three of our series on company metrics (find part 1 & part 2 here), we’re talking about sales metrics, namely the core elements of your standard, run of the mill sales pipeline, which you should be monitoring. Sales metrics refer to sales data a business monitors to understand their…

Finance

5 Ways a CFO Can Improve Your Financial Strategy

Lorne Noble
July 16, 2020

Let’s Talk Chief Financial Officers The role of a chief financial officer (CFO) can be ambiguous, especially since they have long been overshadowed in the limelight by the CEOs of the world. Exhibit A: What company comes to mind when I say the name Brian Olsavsky? Well, it’s the very same company if I…

Finance

3 Reasons to Build a Financial Model

Lorne Noble
June 29, 2020

Why is Financial Modeling Important to Startups? Starting up a business is EXCITING! If you’ve ever started a business, or plan to do so, pat yourself on the back because you’ve got gumption. Startup entrepreneurs have so much passion for developing their products and using them to change the world for the better! It…

Finance, Metrics

Financial Liquidity is King

Lorne Noble
June 22, 2020

What is Financial Liquidity? In part two of our series on company metrics, we’re talking about liquidity (find part one here). 1818 brought the first use of the term liquidity, in the financial sense of the word, to the business world, meaning capable of being converted into cash. This terminology likely came from the…

Accounting, Finance, Metrics

How to Develop a Company Culture Centered on Metric-Based Decisions

Lorne Noble
June 10, 2020

Instilling a Penchant for Metrics Among Your Team In a recent article we touched on metrics 101, so you already know metrics are a huge part of Simple Startup’s daily focus (as it should be – we’re an accounting firm)! But the question for many founders who care deeply about their businesses is, “How…

Finance, Metrics

Intro to Metrics & 4 KPI Rules to Live By

Lorne Noble
May 28, 2020

Know Your Numbers, Know Your Business Entrepreneurs are an ambitious subset of our population. They’re able to take crazy-awesome, world changing ideas and turn them into feasible business models. Which is so cool! But vision and drive can only go so far – this is where KPIs can save the day. KPIs are like…