Simple Startup Blog

See the financial issues being discussed in our most recent blog posts.

A Follow Up to Our Sales Pipeline Discussion In the latest installment of our company metrics series, we’re sharing a follow up to our sales pipeline metrics discussion and going deep on determining the lifetime value of a customer (LTV), the cost to acquire a customer (CAC), and ultimately generating a clearer picture of…
Understanding Sales Performance In part three of our series on company metrics (find part 1 & part 2 here), we’re talking about sales metrics, namely the core elements of your standard, run of the mill sales pipeline, which you should be monitoring.  Sales metrics refer to sales data a business monitors to understand their…