dream. understand. grow.

Simple Startup was founded BY entrepreneurs FOR entrepreneurs.

about us

At one time or another, we’d all been entrepreneurs ourselves and had also spent years working with hundreds of entrepreneurs at a variety of accelerators including The Unreasonable Institute, Singularity University and the Nike sponsored Girl Effect Accelerator.

Time and again we saw incredible startups with mind-blowing vision and drive fail miserably or not scale as fast as they could because they lacked a good handle on their finances. They were making most of their decisions based on gut feel rather than hard data, and weren’t able to raise enough money because they hadn’t been able to translate their vision into numbers.

This made us sad and we don’t like being sad.

entrepreneur-who-we-are

You’re kind of a big deal.

These amazing, world-changing ventures weren’t getting to change the world because no one was giving them the proper support they needed.

So we created Simple Startup where we help entrepreneurs simplify their finances, truly understand their numbers and make smart, informed business decisions.

In short, we take care of the boring sh&t so you can focus on what you do best – growing your business!

best team

Finance Experts

Lorne

Lorne

Principal & Co-Founder
Verity

Verity

Co-Founder
Bert

Bert

Tax Advisor & CPA
Dominique

Dominique

Operations & Project Manager
Justin

Justin

VP of Business Development
Benjamin

Benjamin

VP of Business Growth
Rachael

Rachael

Marketing Associate
Cody

Cody

Account Executive
Justin

Justin

Account Executive
Megan

Megan

Team Lead
Nick

Nick

Senior Accountant & Valuations
Viswa

Viswa

Senior Manager & CPA
Santhosh

Santhosh

Assistant Manager
Teri

Teri

CPA & Account Manager
Keyur

Keyur

CPA
Akhila

Akhila

Senior Financial Analyst
Ariel

Ariel

Staff Accountant
Shrishti

Shrishti

Staff Accountant
Kumi

Kumi

Staff Accountant
Dhwip

Dhwip

Staff Accountant
Lavina

Lavina

Chartered Accountant
Raji

Raji

Process Lead
Somashekar

Somashekar

Process Lead

Lorne

Principal & Co-Founder

Lorne loves finance so you don’t have to (seriously, he plays with Excel sheets on vacation!) He spent 12 years in corporate London as an investment analyst then made the jump to Boulder, Colorado to act as finance mentor to high impact companies at The Unreasonable Institute, Girl Effect Accelerator and Singularity University. He has an MBA from IE business school in Madrid, Spain (ranked 8th in the world) and is a Quickbooks Pro Adviser with a certificate in Advanced Financial Modelling from London School of Business and Finance. He used to be a professional ski racer, hates mushrooms and adores his two little girls, Amber and Lyla.

Verity

Co-Founder

Verity makes finance fun. From jargon buzzers to funny ice-breaker games, she's on a one-woman mission to make sure you're never bored. She also started a company in London that won the Yahoo! Finds of the Year 2009 and subsequently she was named one of the top 100 in the Courvoisier Future 500, ‘an elite network of the rising stars in the UK’ so is intimately familiar with the struggles of being an entrepreneur. She then spent 3 years at the Unreasonable Institute as their VP of Operations supporting incredible entrepreneurs, before joining Simple Startup where we also support incredible entrepreneurs! She has an MBA from IE business school in Madrid, Spain (ranked 8th in the world), loves to ski, kitesurf, bike, hike, dance..... (I know, we're exhausted just reading it) and most of all, adores going on mini-adventures with her kids.

Bert

Tax Advisor & CPA

Bert is a serial entrepreneur. He started multiple successful businesses ventures ranging from control room and furniture sales to real estate investments to movie theater operation. Due to the accounting complexity of dealing with such diverse  ventures, he went back to school, earned his Master’s degree in accounting, and then passed the CPA exam, becoming a licensed Certified Public Accountant who could deal with it all himself. Bert is passionate about using his incredible experience to help other entrepreneurs succeed. He is both a morning person AND a night owl, loves every kind of outdoor sport imaginable, is still happily married to his high school sweetheart (awwww) and has 5 incredible kids, many of whom are entrepreneurs themselves.

Dominique

Operations & Project Manager

Dominique is a Colorado native who was raised in the metropolitan city of Taipei, Taiwan. She has traveled to over twenty countries including Israel, France, Scotland, Ireland, England, Thailand, Bali, Singapore, Australia, China and Japan. Alongside her jetsetter lifestyle, she enjoys binge watching Chopped, Cupcake Wars, and Forensic Files and is always up for a good dare. One time she ate a whole stick of deep fried scorpions at the Forbidden City in Beijing, and jumped off a thirty-foot cliff at Paradise Cove. She’s an accounting major at Leeds School of Business. If accounting wasn’t difficult enough, she also has a minor in Chinese and is proficient in not only speaking, but also reading and writing Chinese characters! What a rock star!

Justin

VP of Business Development

Justin is a Midwest native who arrived in Colorado from Nicaragua, where he was living for the better part of a decade. He found himself in Nicaragua after completing his International MBA from IE Business School. While in Nicaragua, he built a community center network for the United States Embassy, evaluated the social and economic impact of footbridges for flood prone villages, and guided university groups on sustainability treks through the lakes and volcanoes which epitomize the Nicaraguan countryside. Justin is passionate about numbers, sustainability, and innovation. When he's not working on poverty solutions or summiting a volcano, he enjoys using his accounting super powers to turbo charge our client's businesses and impact on the world.

Benjamin

VP of Business Growth

Benjamin grew up in the Denver area and is currently based in Austin, TX where he attended the University of Texas. He has an extensive marketing background that began in his role as a business integrity analyst for Facebook’s incubation projects. As Instagram marketing moved into the international spotlight, he moved into the role of senior process executive and switched over to Instagram’s backend services team to assist businesses of all sizes. From there he joined the global customer experience team at Dropbox as a corporate trainer and built better onboarding practices for their customer service team in Athens, Greece. He also has an entrepreneurial side having run several small businesses including a wakeboard coaching business and a margarita machine rental company. This coincides with his passion for sharing the tools that Simple Startup provides to small businesses across the US as he truly believes these services could have been a game-changer for his previous entrepreneurial ventures. Beyond his career, he has a passion for snowboarding and wakeboarding and was fortunate enough to become a nationally recognized athlete when his college wakeboard team won a national championship in 2012. He has two basset hounds, Eeyore and Waffles, who love to help him explore the outdoors.

Rachael

Marketing Associate

Originally from Cleveland, Ohio, Rachael joined the ranks of the many “non-natives” in Colorado looking for adventure and an exciting career path. Following a deep passion for small business, she’s had the opportunity to work with companies in architecture, property management, managed services, business brokerage, and now financial services. With Simple Startup, Rachael helps maintain smooth sailing for the firm by providing support across a variety of functional areas and being game for all projects thrown her way. Rachael is a big fan of the three C’s (chocolate, coffee & cats) and most enjoys time spent reading, in the kitchen, or exploring the neighborhoods of Colorado with her husband. Rachael has a Master's Degree in Global Interactions and a Bachelor's Degree in Humanities from Cleveland State University and John Carroll University respectively.

Cody

Account Executive

Cody was born and raised alongside his five sisters in Houston, Texas, where he played every sport under the sun (not very well, but it counts!). He attended the Naval Academy in Annapolis for two years, before returning to Texas to finish school at Texas State. He stayed in the central Texas Hill Country after school (because who leaves the Austin area after they visit, right?), and now lives just outside of Austin with his wife and young son. He spent a few years in the Enterprise Rent a Car leadership program before moving into sales and leadership roles at various software companies and small businesses within their SEO programs. A love for helping small businesses thrive brought him to Simple Startup where he enjoys being part of the team and experiencing the enthusiasm that entrepreneurs bring to the table. Outside of work, Cody loves being a dad/learning how to dad, playing softball and tennis, dancing poorly yet enthusiastically, and hanging out with his two rescue pups Backpack and MoneyPenny.

Justin

Account Executive

Justin is a Texas native born and raised in Austin. He has a sales background in the retail, admissions, and banking industries which has grown his passion for connecting businesses with each other to fulfill mutual needs and initiate growth. Because of this passion, Justin was thrilled to join the Simple Startup team in 2021 and help them grow and reach businesses in need of their accounting services across the US. Outside office hours, Justin has a plethora of activities that keep him and his fiancé, Amaree, busy including camping, working out, rooting for their favorite sport’s teams (Go Longhorns! Go Cowboys!), watching movies, and, of course, listening to music! Austin is the live music capital of the world after all.

Megan

Team Lead

Megan is originally from Pennsylvania but has spent the last 10 years living on the Big Island of Hawaii. She considers herself to have entrepreneurial spirit and always has her hands in a fun side project. A few years ago, she transitioned from a career running wellness and adventure retreats on the Hawaiian Islands to working in the Austin, TX corporate world in search of growing her skill set. At work she loves connecting with people, identifying needs within a project or business, and strategizing on behalf of clients to provide more value. When at play, she loves to be outside – hiking, swimming, SUPing, and rock climbing! Megan also enjoys taking long walks on the trails by the river, preferably ending up at a place that serves street tacos (don’t we all?).

Nick

Senior Accountant & Valuations

Nick recently graduated from CU Boulder with a duel degree in finance and accounting. While studying at school, Nick got involved in the local startup scene and began helping entrepreneurs grow their businesses. Passionate about finance and accounting, Nick one day hopes to become a venture capitalist. He recently received his Quickbooks Online certification and is currently studying for the CFA. At the age of 14, Nick placed 8th in the United States games of America for the 100m butterfly. In addition to being a competitive athlete, Nick also practices classical guitar. He has performed on stage with many professional guitarists including William Kanengiser, Audra Vigil and Peter Li. In his spare time, he enjoys snowboarding with his friends and making independent films with his dad.

Viswa

Senior Manager & CPA

Viswa is a CPA who has been working with Startups and SMEs for the last 5+ years. He is a wizard at setting up books from scratch and has an unbelievable knack for cleaning up books, however messy they are (And trust us, sometimes they can be super messy)! He strongly believes in a client-first approach and is one of the most patient people I've ever met. He's happy to explain things in multiple different ways until even a child could understand Accounts Receivable! In his spare time, Viswa loves nothing more than to hang out with his two kids and take them swimming.

Santhosh

Assistant Manager

Santhosh earned his Master's degree in commerce from Mangalore University and has more than 12 years of experience working in a variety of positions with the financial sector including with Siemens, Accenture, Cap Gemini, and Consero Global Solutions. Santhosh also has extensive insight in core accounting practices. Besides his passion for accounting, Santhosh loves playing cricket and working out at the gym. In the future, he looks forward to growing his role’s responsibilities within the accounting industry.

Teri

CPA & Account Manager

Teri was born and raised in Tulsa, Oklahoma. She received her BS in Business Administration with emphasis in Finance at Oklahoma State University (Go Pokes!). Teri landed her first accounting role after a short stint in the banking industry. She spent over a decade with that same company gaining knowledge and experience to work her way up through the ranks to become the Director of Accounting & Finance and working closely with the CFO.  She earned her CPA in 2018, recently earned her QuickBooks Online certification, and has 15 years of experience in all levels of accounting including consolidation and multi-currency transactions. Outside the office, Teri still lives in Oklahoma with her husband, 3 kids, and 2 dogs.

Keyur

CPA

Keyur is fond of finance and accounting hence his role as a Staff Accountant! He started his career by pursuing a bachelor’s and then a master’s degree in commerce with a specialization in accounting. Because of his passion for this field, he also pursued his CPA while studying for his master’s degree and earned it in 2020. His current intellectual pursuits include learning new tech and software. When he’s not working or learning new skills, he likes to get physical by playing cricket and kho-kho (a 107-year-old traditional Indian game) and working out, as well as playing board games like chess. He also loves binge-watching horror and thriller movies and series.

Akhila

Senior Financial Analyst

Akhila is a Financial Analyst with a background in both operations and finance and she has been working in accounting for more than 2 years. She has her Master’s of commerce from Sri Venkateswara University and a QuickBooks Online certification. In her spare time, Akhila loves reading books, and listening to great music.

Ariel

Staff Accountant

Shrishti

Staff Accountant

Shrishti is a Staff Accountant at Simple Startup. She is QuickBooks advanced certified and absolutely loves working in finance and accounting. Shrishti likes to stay fresh by learning new skills and is very passionate about all kinds of music. She spends her free time reading literature and writing poems! She’s a true linguaphile - loving to learn and explore the mechanics of foreign languages. Currently, Shristi is learning French and she’s already fluent in 5 languages!

Kumi

Staff Accountant

Kumi is a Staff Accountant at Simple Startup. She completed her Master's in Business Administration with a major in finance and is QuickBooks Online Advanced certified. Finance is her core area of interest and her ability to play with numbers is second to none. In her spare time, she loves watching Friends and The Office, reading and dancing to funky songs!

Dhwip

Staff Accountant

Dhwip is a Staff Accountant at Simple Startup. He started his career as a Finance & Accounting executive with one an Indian blue-chip company. He is a strong believer in the power of positive thinking at the workplace and always tries to bring loads of energy and enthusiasm to his role. Outside of work, he loves to release energy by spending time at the gym and playing sports. He also makes it a point to contribute to the betterment of society through volunteering.

Lavina

Chartered Accountant

Lavina is a Staff Accountant with Simple Startup based in India. She started her career working as a fundamental research analyst for a textile group as their Head of Accounts Department. She has her QuickBooks Online Certification which has allowed her to maximize client’s use of the online accounting portal. In her spare time, Lavina enjoys cooking (and eating 🙂 ), and sharing her recipes on repeat with her close family and friends. A lover of learning new things, Lavina recently trained in rifle shooting!

Raji

Process Lead

Raji has more than 6 years of experience helping clients with their accounting requirements in a variety of industries and through a number of software applications including QuickBooks, Xero and Wave App. Raji is also an expert in 1099 filings given her keen eye for detail and commitment to organization. Outside of her career, Raji lives with her hubby and two kids in Bangalore. She is passionate about designing clothing and costumes for herself and her children and loves spending most of her free time enjoying her family.

Somashekar

Process Lead

Somashekar is a Financial Analyst with an MBA in Finance from DSATM at Visvesvaraya Technology University. His hobbies include watching movies (hello Netflix and Chill) and playing cricket.
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