dream. understand. grow.

Simple Startup was founded BY entrepreneurs FOR entrepreneurs.

about us

At one time or another, we’d all been entrepreneurs ourselves and had also spent years working with hundreds of entrepreneurs at a variety of accelerators including The Unreasonable Institute, Singularity University and the Nike sponsored Girl Effect Accelerator.

Time and again we saw incredible startups with mind-blowing vision and drive fail miserably or not scale as fast as they could because they lacked a good handle on their finances. They were making most of their decisions based on gut feel rather than hard data, and weren’t able to raise enough money because they hadn’t been able to translate their vision into numbers.

This made us sad and we don’t like being sad.

entrepreneur-who-we-are

You’re kind of a big deal.

These amazing, world-changing ventures weren’t getting to change the world because no one was giving them the proper support they needed.

So we created Simple Startup where we help entrepreneurs simplify their finances, truly understand their numbers and make smart, informed business decisions.

In short, we take care of the boring sh&t so you can focus on what you do best – growing your business!

best team

Finance Experts

Everyone
Accounting
Controller
Accountant
Bookkeeper
Finance
People Operations
Support Rockstars
Founders

Lorne

Head Honcho
Lorne

Head Honcho

Lorne loves finance so you don’t have to (seriously, he plays with Excel sheets on vacation!) He spent 12 years in corporate London as an investment analyst then made the jump to Boulder, Colorado to act as finance mentor to high impact companies at The Unreasonable Institute, Girl Effect Accelerator and Singularity University.

He has an MBA from IE business school in Madrid, Spain (ranked 8th in the world) and is a Quickbooks Pro Adviser with a certificate in Advanced Financial Modelling from London School of Business and Finance.

He used to be a professional ski racer, hates mushrooms and adores his two little girls, Amber and Lyla.

Verity

Fun Manager
Verity

Fun Manager

Verity makes finance fun. From jargon buzzers to funny ice-breaker games, she’s on a one-woman mission to make sure you’re never bored.

She also started a company in London that won the Yahoo! Finds of the Year 2009 and subsequently she was named one of the top 100 in the Courvoisier Future 500, ‘an elite network of the rising stars in the UK’ so is intimately familiar with the struggles of being an entrepreneur.

She then spent 3 years at the Unreasonable Institute as their VP of Operations supporting incredible entrepreneurs, before joining Simple Startup where we also support incredible entrepreneurs!

She has an MBA from IE business school in Madrid, Spain (ranked 8th in the world), loves to ski, kitesurf, bike, hike, dance….. (I know, we’re exhausted just reading it) and most of all, adores going on mini-adventures with her kids.

Denise

Kaizen Crusader
Denise

Kaizen Crusader

Denise eats, sleeps, and breathes operations. No matter where she goes, she is always thinking of ways that things could be better, faster, or more efficient (why don’t all planes board from the back to the front!?!?). Inefficiency is one of her biggest pet peeves. She is originally from Florida and is a proud graduate of the University of Florida (GO GATORS!) with an undergraduate degree in political science and a master’s degree in business administration. She has spent the better part of a decade working in the nonprofit field running operations and trying to make the world a better place.

When she’s not obsessing about systems (which is basically never), you’ll probably find her participating in her other favorite activity – escape rooms! Her love for escape rooms runs so deep that she has played over 200 and even opened one of her own (with her partner of course :)).

Bert

Accountrepreneur
Bert

Accountrepreneur

Bert is a serial entrepreneur. He started multiple successful businesses ventures ranging from control room and furniture sales to real estate investments to movie theater operation. Due to the accounting complexity of dealing with such diverse  ventures, he went back to school, earned his Master’s degree in accounting, and then passed the CPA exam, becoming a licensed Certified Public Accountant who could deal with it all himself.

Bert is passionate about using his incredible experience to help other entrepreneurs succeed.

He is both a morning person AND a night owl, loves every kind of outdoor sport imaginable, is still happily married to his high school sweetheart (awwww) and has 5 incredible kids, many of whom are entrepreneurs themselves

Justin

Growth Guru
Justin

Growth Guru

Justin is a Midwest native who arrived in Colorado from Nicaragua, where he was living for the better part of a decade. He found himself in Nicaragua after completing his International MBA from IE Business School. While in Nicaragua, he built a community center network for the United States Embassy, evaluated the social and economic impact of footbridges for flood prone villages, and guided university groups on sustainability treks through the lakes and volcanoes which epitomize the Nicaraguan countryside.

Justin is passionate about numbers, sustainability, and innovation. When he’s not working on poverty solutions or summiting a volcano, he enjoys using his accounting super powers to turbo charge our client’s businesses and impact on the world.

Viswa

Support Head Honcho
Viswa

Support Head Honcho

Viswa is a CPA who has been working with Startups and SMEs for the last 5+ years. He is a wizard at setting up books from scratch and has an unbelievable knack for cleaning up books, however messy they are! (And trust us, sometimes they can be super messy!)

He strongly believes in a client first approach and is one of the most patient people I’ve ever met. He’s happy to explain things in multiple different ways until even a child could understand Accounts Receivable!

In his spare time, Viswa loves nothing more than to hang out with his two kids and take them swimming.

Mykaela

People Ops Pro
Mykaela

People Ops Pro

Mykaela is a Boston native whose parents spared her (robbed her of?) the accent by moving to Illinois when she was a tween. She attended college in Pittsburgh and Boston before settling in Boulder and graduating from CU with a degree in sociology and business. This led her to Simple Startup, where she keeps everything but the numbers in tip top operating shape!

She loves good food, good wine, and good sports teams (read: Boston sports teams), her favorite pastime is going on adventures big or small, and a venn diagram of her and Leslie Knope is just one big waffle.

Janardhan

Support Team Leader
Janardhan

Support Team Leader

Janardhan is passionate about giving financial advice, fraud investigation, and advising his clients on complex accounting matters. He obtained his bachelor's degree from Bangalore University and is a Chartered Accountant per the Institute of Chartered Accountants of India. He has completed his Certified Public Accountant exams from the Alaska State Board of Public Accountancy and is currently awaiting licensure.

In his spare time, Janardhan enjoys paying badminton, travelling to new places, and reading books about all things psychology!

Nick

Money Maestro
Nick

Money Maestro

Nick has a dual degree in finance and accounting and is heavily involved in the local startup scene in Boulder. He is passionate about helping entrepreneurs grow their businesses and one day hopes to become a venture capitalist. He is a Quickbooks ProAdvisor and is currently a CFA level 1 candidate.

At the age of 14, Nick placed 8th in the United States games of America for the 100m butterfly. In addition to being a competitive athlete, Nick also practices classical guitar. He has performed on stage with many professional guitarists including William Kanengiser, Audra Vigil and Peter Li.

In his spare time, he enjoys snowboarding with his friends and making independent films with his dad.

Rebecca

Money Maestro
Rebecca

Money Maestro

Originally from the San Francisco Bay Area, Rebecca traded the coast for the mountains to attend the University of Denver. She graduated with a Master’s Degree in Applied Quantitative Finance.

She likes hiking, rooftop happy hours, and feeding her sushi obsession. On weekends, you can can find her perusing local farmer’s markets and stocking up on library books.

Daniel

Money Maestro
Daniel

Money Maestro

Daniel is a Midwestern native who grew up in the Chicago area.  He graduated from the University of Wisconsin School of Business with his bachelor’s degree in finance, where he fell in love with accounting and decided to pursue a career in the field.  After several trips to various cities in Colorado, he knew he couldn’t resist the mountains so he came out to Boulder to join Simple Startup.

Outside of the work world, Daniel is an avid cyclist and has a passion for personal health and fitness.  He also loves spending time cooking and inviting friends over to test new recipes.

Dominique

Money Maestro
Dominique

Money Maestro

Dominique is a Colorado native who was raised in the metropolitan city of Taipei, Taiwan. She has traveled to over twenty countries including Israel, France, Scotland, Ireland, England, Thailand, Bali, Singapore, Australia, China and Japan.

Alongside her jetsetter lifestyle, she enjoys binge watching Chopped, Cupcake Wars, and Forensic Files and is always up for a good dare. One time she ate a whole stick of deep fried scorpions at the Forbidden City in Beijing, and jumped off a thirty-foot cliff at Paradise Cove.

She graduated from the Leeds School of Business with her degree in accounting. If accounting wasn’t difficult enough, she also has a minor in Chinese and is proficient in not only speaking, but also reading and writing Chinese characters! Oh, and she plans on getting her CPA. What a rock star!

Isabella

Numbers Ninja
Isabella

Numbers Ninja

Isabella is originally from San Francisco but was raised in Colorado - it took a little while, but the mountains grew on her. She learned to love Boulder so much that she chose to attend CU where she is currently double majoring in finance and accounting at the Leeds School of Business.

After working with an early stage CPG company, she realized her passion for helping companies grow and decided to join the Simple Startup team.

In her free time, she enjoys Corepower sessions, hiking around Chautauqua, and working on her custom t-shirt business!

Ariel

Numbers Ninja
Ariel

Numbers Ninja

Ariel is an Austin, TX native who is majorly happy to be escaping the Texas heat in Boulder for the summer. She is currently studying finance and economics at Texas State University's McCoy College of Business.

Ariel worked in accounting in the multifamily industry before joining the Simple Startup team to help awesome entrepreneurs grow their business and gain wider industry experience. She's an accounting whiz and plans to take the CPA after going to graduate school.

In her free time, she loves hiking and taking her adorable dog to the lake to beat the heat.

Meena

Cash Accounting Queen
Meena

Cash Accounting Queen

Meena received her graduate and post-graduate degrees in Kolar - the Golden City of India - and has been involved in accounting for many different types of industries in several different countries since 2011. She has gained experience not only in day to day accounting and bookkeeping but in sales forecasting and financial analysis as well. She prides herself in thinking like an owner - one of our core values here at Simple Startup.

Meena lives in Bangalore with her husband and two daughters. She loves playing around with her kiddos, cooking, and making DIY home decor. She’s a social butterfly and is always learning something new - she aims to be an expert in everything she does.

Santosh

Support Team Manager
Santosh

Support Team Manager

Santosh has over 9 years of experience of working in diverse financial positions with multiple companies. His key accounting and financial competencies include maintaining financial records and end to end accounting. He is highly organized and self-driven, and super passionate about developing his career in the field of accounting! He received his graduate degree from Mangalore University.

When he’s not killing it in the finance and accounting field, Santosh loves travelling, playing cricket, and hanging out with friends new and old.