dream. understand. grow.

At one time or another, we’d all been entrepreneurs ourselves and had also spent years working with 100s of entrepreneurs at a variety of accelerators including The Unreasonable Institute, Singularity University and the Nike sponsored Girl Effect Accelerator.

Time and again we saw incredible startups with mind-blowing vision and drive fail miserably or not scale as fast as they could because they lacked a really good handle on their finances. They were making most of their decisions based on gut feel rather than hard data, and weren’t able to raise enough money because they hadn’t been able to translate their vision into numbers.

This made us sad and we don’t like being sad.

These amazing, world-changing ventures weren’t getting to change the world because no one was giving them the proper support they needed.

So we created Simple Startup where we help entrepreneurs simplify their finances, truly understand their numbers and make smart, informed business decisions.