Is Your Sales Spend Worth Its Weight in ROI?


A Follow Up to Our Sales Pipeline Discussion In the latest installment of our company metrics series, we’re sharing a follow up to our sales pipeline metrics discussion and going deep on determining the lifetime value of a customer (LTV), the cost to acquire a customer (CAC), and ultimately generating a clearer picture of whether […]

Do You Need a Controller or a CFO?


Controller Vs. Chief Financial Officer Just like a company’s financial strategies evolve at every stage of growth, its requirements for financial oversight and controls evolve as well. We’ve already touched on what you can expect from a bookkeeper vs. an accountant and an accountant vs. a controller, so today we’re looking at what you can […]