Do You Need an Accountant or a Controller?


Accountant vs. Controller We recently addressed how to know if you need a bookkeeper or an accountant, but to quickly recap the differences between the two, it all boils down to cash accounting vs. accrual accounting. To quote our blog: Where bookkeeping helps a business owner stay organized, accounting takes these transactional records a step […]

Monitoring the Core Elements of a Standard Sales Pipeline


Understanding Sales Performance In part three of our series on company metrics (find part 1 & part 2 here), we’re talking about sales metrics, namely the core elements of your standard, run of the mill sales pipeline, which you should be monitoring.  Sales metrics refer to sales data a business monitors to understand their performance, […]

5 Ways a CFO Can Improve Your Financial Strategy


Let’s Talk Chief Financial Officers The role of a chief financial officer (CFO) can be ambiguous, especially since they have long been overshadowed in the limelight by the CEOs of the world. Exhibit A: What company comes to mind when I say the name Brian Olsavsky? Well, it’s the very same company if I had […]

Understanding Accrued Expenses


The Thing About Cash Versus Accrual Accounting We can’t address how accrued expenses fit into the bigger picture of your business, without an explanation of cash versus accrual accounting methods. For a deep dive into accounting methods, refer to our article on “Do You Need a Bookkeeper or an Accountant?,” but here’s our quick run […]