Our vision is to provide entrepreneurs the tools and resources they need in order to grow their team, their business, and their impact on the world.

Don’t just take our word for it.

Our clients love what we do for them.

  • "If a fellow entrepreneur were looking for a tax accountant, I would tell them that Simple Startup is easy to work with, responsive, and even more importantly, their rates are fair. I’m always recommending founders to Simple Startup’s subscription-based accounting; in fact, I just did yesterday!"

    Dustin Finkel
    Dustin Finkel Awakened Foods, CEO & Founder
  • "Working with Simple Startup has meant the difference between simply working with a CPA who asks for documents and files a tax return and one who interfaces with you as a trusted financial advisor through ongoing conversations to manage your company’s tax liabilities."

    Will Van Derveer, MD
    Will Van Derveer, MD Co-Founder, Integrative Psychiatry Centers
  • "We have a tremendous amount of respect for Simple Startup and we would love to continue to find different ways to work with them, especially now that we know what they’re capable of. Our foundational accounting processes are now in line with industry standard best practices and Simple Startup helped us see inefficiencies we were unaware of. They keep our focus on where we want to go, which is exciting, instead of scrutinizing Quickbooks!"

    James Moss
    James Moss Interim CEO, Heavenly Organics
  • "I love working with the team at Simple Startup. Communication is great, hands-on support, and all of your financials are documented and prepared in time and very comprehensive."

    Ashi Jelenik
    Ashi Jelenik CEO & Founder, KidsLuv
  • "Simple Startup helped us run Epic like a profitable business which brought us to the point where we could make business decisions based on numbers I could trust and that was hugely beneficial."

    Ash Heather
    Ash Heather Co-Founder, Epic Water Filters
  • "Simple Startup has made our business better. Bert and Rebecca are always a phone call away and help with any accounting issues that arise. Our business has become more efficient and I feel more connected to the financials than ever. We are a medium-sized business and they offer every service we need and always provide over the top customer service. Highly recommend!"

    Eric Ebel
    Eric Ebel Manager, Urban Mattress Boulder
  • "Though I went to business school, unless you work in finance every day, at some point as a startup entrepreneur you will need a refresher on the basics of financial modeling. Finance is obviously a critical piece of the equation when you are looking to create trust with investors and other people in regards to your business. Through the Cash Model course, I was able to do that in one sitting!"

    Antonio Romera
    Antonio Romera Founder, ShopBox Inc
  • "Simple Startup is terrific! They are very hard working and do whatever it takes to get the job done. They are extremely responsive to any requests as well as being proactive. For example getting an auditor lined up so we could meet our investor deadlines. They are inquisitive and have great follow up. I have been very happy with the service."

    Jane Miller
    Jane Miller CEO and Founder of Janeknows.com
  • "The folks at Simple Startup do a lot more than just financial planning and bookkeeping for their clients, they problem solve with you! If there is an issue you are up against, they are always willing to put thought into how to resolve the problem at hand, and/or connect you with someone that can! These folks are one of the favorite strategic partners to The Honest Stand and I cannot express the level of gratitude that I have for this team!"

    Jeremy Day
    Jeremy Day CEO & Co-Founder, The Honest Stand
  • "HIGHLY RECOMMEND. The Simple startup team and process is seamless and has taken so much off our plate so we can focus on other aspects of our business. Never worried that anything is being missed or is out of place. Thankful to have found Bert, Dominique, and the whole team!!"

    Madison Williams
    Madison Williams CMO, Urban Mattress Boulder
  • "I've been really impressed by Simple Startup. They set out a roadmap for onboarding so I knew what to expect and when, they turn up for meetings early and well prepared and they follow up IN DETAIL. I would recommend them to anyone looking for finance and accounting services. Their approach is one of partnership vs. the traditional transactional model of vendor/client."

    Sherisse Hawkins
    Sherisse Hawkins CEO + Founder, Pagedip
  • "Simple Startup's unique model is one that is long overdue and much needed. At first I was wary of outsourcing such a critical function, especially given that Huckabuy is growing so fast. But Simple Startup works really well for us. We've mitigated risk by having them manage our accounting, receivables, and payments. They're responsive and flexible with our needs on forecasting and key indicators. All in all, they're a very good business partner - 5/5 stars."

    Chris Himes
    Chris Himes Board Member, Huckabuy
  • "I’ve worked with Simple Startup for a year and I’ve been absolutely thrilled with them. They’re responsive, smart, affordable, diligent with details, and not only do the job but think about ways they can help us scale while building in sustainable solutions and a growth platform. Without question, if they have the bandwidth to take on new clients, you should talk with them. They are amazing."

    Anonymous CEO & co-founder
  • "Simple Startup was able to synthesize, organize and arrange our vision in a way that made sense. They asked the right questions and truly cared about the future of our business, making it feel like they were a trusted member of our team."

    Aaron Ekalo
    Aaron Ekalo CEO, Good Luck Chuck
  • "We love the proactive engagement, intelligence, empathy you and your team brings.  Please keep that safe as you grow. We’re not ready to graduate yet!"

    Robbie Vitrano
    Robbie Vitrano Serial entrepreneur, CEO of Goodspread
  • "I feel very equipped in terms of financial planning and the model really gives me a great foundation to forecast for the next 5 years but also things that we need to keep in mind that will impact future growth."

    Candace Mitchell
    Candace Mitchell Founder & CEO, Myavana
  • "Simple Startup has helped us plan Verve’s future. Not just pre-opening but for the first 2 years of operations. We now know when to open stores, how much this will cost and how this affects our cash flow, our earnings and hence the value of the company. We also know who to hire, when we can hire and how much we can afford to pay."

    Derek Mize
    Derek Mize CEO, Verve Wines
  • "The cost of Simple Startup services were tiny compared to the confidence we gained in pursuing a new business model that could be far more lucrative than our current model!"

    Teju Ravilochan
    Teju Ravilochan CEO, Unreasonable Institute
  • "I love the ice breaker questions! I really appreciate the simplicity you have created."

    Andrew Newman
    Andrew Newman Conscious Stories
  • "The people at Simple are smart, responsive, and funny. I love working with them! The efficiency improvements they are already developing for us are great."

    Sarah Kraft
    Sarah Kraft Birth Institute
  • "Simple Startup lived up to their name by keeping things as simple as possible but still building out all the functionality we needed. I not only learned a lot about financial models, but also a lot about my business."

    Erik Carver
    Erik Carver Founder/CEO, StandLogix
  • "I can now clearly see which areas of my business are most profitable enabling me to focus on growing those areas. This has given me both confidence and peace of mind. Confidence that I can go out and fundraise successfully, and peace of mind that I'm now aware of exactly where money flows in my business meaning I can answer pretty much any question thrown at me."

    Romain Sebekin
    Romain Sebekin CEO, Plastica
  • "If you are looking for someone to help you understand your business, work WITH you to think through the problems you have, listen to your ideas, provide constructive feedback and co-create customized solutions, not just propose standardized ones then choosing Simple Startup is the best decision you can make. They go the extra mile and create a solution that can be used long after they’re gone. It’s been a game-changer for us."

    Sanga Moses
    Sanga Moses CEO, Eco Fuels Africa
  • "Working with Simple Startup was fun, fast and they provided excellent quality. They helped us understand whether a corporate merger was a viable opportunity or not. We will DEFINITELY bring them in whenever we need help with Financial models in the future."

    Daniel Epstein
    Daniel Epstein CEO, Unreasonable Group
  • "The consulting and modeling Chris Runquist and the Simple Startup team did for SteepFuze could not have been more on point. Many consultants lack the background and understanding needed for proper advising in the emerging Industrial Hemp market. With Chris's experience in this space and the natural food industry, he was able to efficiently create the models we needed. Furthermore, Simple Startup worked within the constraints of our budget, while never compromising on the final product. We are excited to continue working with them while we grow our business!"

    Benjamin Glennon
    Benjamin Glennon Co-founder, Steepfuze
  • "Alex's recommendation to a potential client: "We work with them and we LOVE them! They have been an exceptional resource for helping us grow intelligently, strategically, and as profitably as possible."

    Alexandra Joy
    Alexandra Joy Co-founder, The Honest Stand
  • "These guys will whip your finances into (very, very detailed) shape and make you feel like you're somehow the hero! The Simple Startup team made me feel comfortable asking any and all questions. Never felt dumb and learned an immense amount about my books and how to handle finances in general."

    Alex Cox
    Alex Cox Co-founder, Goodspread

Want to raise 100K without talking to a single investor? Of course you do.