Why is Financial Modeling Important to Startups? Starting up a business is EXCITING! If you’ve ever started a business, or plan to do so, pat yourself on the back because you’ve got gumption. [...]

What is Financial Liquidity? In part two of our series on company metrics, we’re talking about liquidity (find part one here). 1818 brought the first use of the term liquidity, in the financial [...]

Instilling a Penchant for Metrics Among Your Team In a recent article we touched on metrics 101, so you already know metrics are a huge part of Simple Startup’s daily focus (as it should be [...]

The Difference Between Bookkeepers and Accountants Helping you do right by your business is important to us, which is why we feel strongly about clarifying the differences between bookkeepers and [...]