Our Manifesto:

Our mission is to make starting and managing a micro business, well... simple.

We will focus on:

• Giving you everything you need to start your business immediately
• Providing a positive atmosphere of support for entrepreneurs of all ages
• Eliminating as much stress and confusion for you as possible

Your role then, is simply to start.

A SimpleStartup Business

So... what makes a SimpleStartup business different?  Why is it better?

Let's break it down:

Employees

The old way of doing business: Hire as many employees as you could. It was a symbol of status and an indicator of how successful your company was.

The SimpleStartup way: Zero employees - if you can't do it yourself, you outsource it. Employees are a re-occurring expense that you can learn to live without.

The old way: Get outside funding. Get an office, hire like crazy, spend loads of money on advertising, and hope that you can somehow make sales.

The SimpleStartup way: Only spend money to make your prototype. Use your home as your office, work an hour or two each night, with no employees. Then sell at a pace you are comfortable with because you don't have any huge expenses pressuring you to get big.

The old way: Take a bunch of the money you raised and spend it on magazine ads, TV ads, radio ads, and internet ads, praying that sales will follow.

The SimpleStartup way: Start off slow, with a small budget, measuring everything along the way.  Sell products and services that are worth talking about so that your customers do your marketing for you.

The old way: Life altering changes. You had to quit your job, mortgage your home, sacrifice all of your time, and miss out on life, all because you had to get big in order to survive.

The SimpleStartup way: Keep your life the way it is. Keep your job or stay at home with your kids, work an hour or two each night, and stay small with the possibility of making an additional $10,000-$50,000 per year.

The old way:   You lose your house, you become depressed, your family life is ruined, and your life savings is drained.

The SimpleStartup way:  You learn from your mistakes - and since you only spent $500, it's more of a learning experience than a loss. Life stays the same for you and your family. You can take a break and then try again with another business a few months later.